To promote the launch of WhatsApp’s new chat lock feature we created an announcement film to introduce it through a simple, relatable story with an element of excitement.

The project was shot in South Africa and localized for 6 markets.

Meta Creative Team: Lucas Heck, Soham Chatterjee, Lauren Duane, Taylor Christmas, Teresa Lai, Santiago Lastra

Partners: Hernan Corera at Stink, Work Editorial, Jane, Royal Muster