To help promote the launch of their upcoming film, Jurassic World: Fallen Kingdom, Universal challenged Amazon to come up with a “BIG” Jurassic sized idea that would not only surprise and delight our customers but get them talking about the film. 

We made history with a delivery of a life-size T-Rex – Amazon’s largest delivery to date! The campaign consisted of a teaser film, a drive of our oversized Amazon box through the streets of LA, an epic unboxing event at The Grove with Chris Pratt + Bryce Dallas Howard, an Alexa Skill + more. 

#AmazonFindsAWay reached 8.1MM people on Twitter and Instagram, translating into 23MM earned impressions prior to the final recap video release. The campaign generated 200+ direct press release pickups, and following the event, there was a six-point increase in unaided awareness for the film. We even made it on the front page of Reddit!

Team: Carrie Schaer, Carissa Landis, Travis Meidell, Cameron Frantz